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Download the fantastic book titled Quantitative Models in Marketing Research written by Philip Hans Franses, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Quantitative Models in Marketing Research", which was released on 09 August 2001. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Quantitative Models in Marketing Research by Philip Hans Franses PDF

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

Detail About Quantitative Models in Marketing Research PDF

  • Author : Philip Hans Franses
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Total Pages : 222 pages
  • ISBN : 1139428845
  • PDF File Size : 7,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Quantitative Models in Marketing Research

Quantitative Models in Marketing Research
  • Publisher : Cambridge University Press
  • File Size : 31,9 Mb
  • Release Date : 09 August 2001
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Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of

Quantitative Modelling in Marketing and Management

Quantitative Modelling in Marketing and Management
  • Publisher : World Scientific
  • File Size : 42,7 Mb
  • Release Date : 06 November 2015
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving

Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management
  • Publisher : Springer Science & Business Media
  • File Size : 46,9 Mb
  • Release Date : 31 January 2013
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by

R for Marketing Research and Analytics

R for Marketing Research and Analytics
  • Publisher : Springer
  • File Size : 51,5 Mb
  • Release Date : 09 March 2015
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This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount

Quantitative Methods in Marketing

Quantitative Methods in Marketing
  • Publisher : Cengage Learning
  • File Size : 39,8 Mb
  • Release Date : 24 June 1999
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Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market

Building Models for Marketing Decisions

Building Models for Marketing Decisions
  • Publisher : Springer Science & Business Media
  • File Size : 25,5 Mb
  • Release Date : 29 June 2013
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has

Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
  • Publisher : Springer Science & Business Media
  • File Size : 53,9 Mb
  • Release Date : 05 June 2013
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian

Modeling Markets

Modeling Markets
  • Publisher : Springer
  • File Size : 52,9 Mb
  • Release Date : 12 November 2014
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that

Econometric Models in Marketing

Econometric Models in Marketing
  • Publisher : Elsevier
  • File Size : 39,8 Mb
  • Release Date : 28 February 2002
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In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce

Market Response Models

Market Response Models
  • Publisher : Springer Science & Business Media
  • File Size : 22,6 Mb
  • Release Date : 11 April 2006
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.