Download the fantastic book titled A Manager s Guide To PR Projects written by Patricia J. Parsons, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "A Manager s Guide To PR Projects", which was released on 17 October 2003. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of A Manager s Guide To PR Projects by Patricia J. Parsons PDF
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Detail About A Manager s Guide To PR Projects PDF
- Author : Patricia J. Parsons
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 83 pages
- ISBN : 1135624763
- Release Date : 17 October 2003
- PDF File Size : 38,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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