Download the fantastic book titled Programmatic Advertising written by Oliver Busch, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Programmatic Advertising", which was released on 26 November 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Programmatic Advertising by Oliver Busch PDF
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Detail About Programmatic Advertising PDF
- Author : Oliver Busch
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 279 pages
- ISBN : 331925023X
- Release Date : 26 November 2015
- PDF File Size : 16,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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