Download the fantastic book titled Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Proceedings of the 1996 Multicultural Marketing Conference", which was released on 19 May 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Proceedings of the 1996 Multicultural Marketing Conference by Pravat K. Choudhury PDF
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Detail About Proceedings of the 1996 Multicultural Marketing Conference PDF
- Author : Pravat K. Choudhury
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 389 pages
- ISBN : 3319173952
- Release Date : 19 May 2015
- PDF File Size : 39,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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