Download the fantastic book titled Cases in Health Care Marketing written by John L. Fortenberry, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Cases in Health Care Marketing", which was released on 19 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Cases in Health Care Marketing by John L. Fortenberry PDF
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Detail About Cases in Health Care Marketing PDF
- Author : John L. Fortenberry
- Publisher : Jones & Bartlett Learning
- Genre : Business & Economics
- Total Pages : 253 pages
- ISBN : 0763764485
- Release Date : 19 May 2024
- PDF File Size : 46,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Cases in Health Care Marketing by John L. Fortenberry. This book is available in ePub and PDF format with a single click unlimited downloads.
