Download the fantastic book titled The Marketing of the President written by Bruce I. Newman, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Marketing of the President", which was released on 23 June 1994. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Political Science genre.
Summary of The Marketing of the President by Bruce I. Newman PDF
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Detail About The Marketing of the President PDF
- Author : Bruce I. Newman
- Publisher : SAGE
- Genre : Political Science
- Total Pages : 185 pages
- ISBN : 0803951388
- Release Date : 23 June 1994
- PDF File Size : 49,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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