Download the fantastic book titled Pitch Tweet Or Engage on the Street written by Kara Alaimo, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Pitch Tweet Or Engage on the Street", which was released on 04 November 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of Pitch Tweet Or Engage on the Street by Kara Alaimo PDF
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and manage a global public relations team, how to practice global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect historical changes in each local context; expanded coverage of social media and the role of influencer engagement; and a brand-new chapter, "Global PR in the Era of Fake News and Filter Bubbles". The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Detail About Pitch Tweet Or Engage on the Street PDF
- Author : Kara Alaimo
- Publisher : Routledge
- Genre :
- Total Pages : 432 pages
- ISBN : 9780367188528
- Release Date : 04 November 2020
- PDF File Size : 55,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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