Download the fantastic book titled Pay Per Click Search Engine Marketing written by David Szetela, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Pay Per Click Search Engine Marketing", which was released on 06 July 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Computers genre.
Summary of Pay Per Click Search Engine Marketing by David Szetela PDF
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Detail About Pay Per Click Search Engine Marketing PDF
- Author : David Szetela
- Publisher : John Wiley & Sons
- Genre : Computers
- Total Pages : 453 pages
- ISBN : 0470917210
- Release Date : 06 July 2010
- PDF File Size : 51,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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