Download the fantastic book titled Networked Bollywood written by Swapnil Rai, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Networked Bollywood", which was released on 31 January 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Performing Arts genre.
Summary of Networked Bollywood by Swapnil Rai PDF
Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their “star switching power,” theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.
Detail About Networked Bollywood PDF
- Author : Swapnil Rai
- Publisher : Cambridge University Press
- Genre : Performing Arts
- Total Pages : 336 pages
- ISBN : 1009445316
- Release Date : 31 January 2024
- PDF File Size : 9,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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