Download the fantastic book titled Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Multimodal Argumentation and Rhetoric in Media Genres", which was released on 15 December 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Multimodal Argumentation and Rhetoric in Media Genres by Assimakis Tseronis PDF
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Detail About Multimodal Argumentation and Rhetoric in Media Genres PDF
- Author : Assimakis Tseronis
- Publisher : John Benjamins Publishing Company
- Genre : Language Arts & Disciplines
- Total Pages : 313 pages
- ISBN : 9027264694
- Release Date : 15 December 2017
- PDF File Size : 22,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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