Download the fantastic book titled Multicultural Intelligence written by David R. Morse, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Multicultural Intelligence", which was released on 20 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Market segmentation genre.
Summary of Multicultural Intelligence by David R. Morse PDF
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Detail About Multicultural Intelligence PDF
- Author : David R. Morse
- Publisher : Anonim
- Genre : Market segmentation
- Total Pages : 258 pages
- ISBN : 9781941688526
- Release Date : 20 May 2024
- PDF File Size : 33,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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