Download the fantastic book titled More ABCs of Strategic Communication written by Apr Fellow Prsa Litwin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "More ABCs of Strategic Communication", which was released on 22 August 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of More ABCs of Strategic Communication by Apr Fellow Prsa Litwin PDF
More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, ?Wouldn't it be great if there were a book of terms all communicators would find valuable?? That ?outside-the-box? thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1, 100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints
Detail About More ABCs of Strategic Communication PDF
- Author : Apr Fellow Prsa Litwin
- Publisher : Anonim
- Genre : Business & Economics
- Total Pages : 0 pages
- ISBN : 9781504927413
- Release Date : 22 August 2015
- PDF File Size : 18,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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