Download the fantastic book titled Metaphor and Persuasion in Strategic Communication written by Federica Ferrari, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Metaphor and Persuasion in Strategic Communication", which was released on 22 October 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Metaphor and Persuasion in Strategic Communication by Federica Ferrari PDF
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Detail About Metaphor and Persuasion in Strategic Communication PDF
- Author : Federica Ferrari
- Publisher : Routledge
- Genre : Language Arts & Disciplines
- Total Pages : 270 pages
- ISBN : 1351743171
- Release Date : 22 October 2018
- PDF File Size : 48,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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