Download the fantastic book titled Metaphor and Mills written by Honesto Herrera-Soler, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Metaphor and Mills", which was released on 04 July 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Metaphor and Mills by Honesto Herrera-Soler PDF
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Detail About Metaphor and Mills PDF
- Author : Honesto Herrera-Soler
- Publisher : Walter de Gruyter
- Genre : Language Arts & Disciplines
- Total Pages : 338 pages
- ISBN : 3110274582
- Release Date : 04 July 2012
- PDF File Size : 27,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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