Download the fantastic book titled Marketing Research written by Raymond A. Kent, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Research", which was released on 17 June 1999. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Analysemetoder genre.
Summary of Marketing Research by Raymond A. Kent PDF
With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish.
Detail About Marketing Research PDF
- Author : Raymond A. Kent
- Publisher : Cengage Learning
- Genre : Analysemetoder
- Total Pages : 360 pages
- ISBN :
- Release Date : 17 June 1999
- PDF File Size : 15,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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