Download the fantastic book titled Mass Moralizing written by Phil Hopkins, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Mass Moralizing", which was released on 02 April 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Philosophy genre.
Summary of Mass Moralizing by Phil Hopkins PDF
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Detail About Mass Moralizing PDF
- Author : Phil Hopkins
- Publisher : Lexington Books
- Genre : Philosophy
- Total Pages : 259 pages
- ISBN : 0739188526
- Release Date : 02 April 2015
- PDF File Size : 50,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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