Download the fantastic book titled Marketing Tourism Places RLE Tourism written by Gregory Ashworth, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Tourism Places RLE Tourism ", which was released on 02 April 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing Tourism Places RLE Tourism by Gregory Ashworth PDF
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Detail About Marketing Tourism Places RLE Tourism PDF
- Author : Gregory Ashworth
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 4 pages
- ISBN : 1135077231
- Release Date : 02 April 2013
- PDF File Size : 55,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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