Download the fantastic book titled Conversations with Marketing Masters written by Laura Mazur, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Conversations with Marketing Masters", which was released on 11 August 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Conversations with Marketing Masters by Laura Mazur PDF
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Detail About Conversations with Marketing Masters PDF
- Author : Laura Mazur
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 248 pages
- ISBN : 0470687509
- Release Date : 11 August 2009
- PDF File Size : 26,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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