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Download the fantastic book titled Marketing Management in Geographically Remote Industrial Clusters written by George Tesar, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Management in Geographically Remote Industrial Clusters", which was released on 27 November 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Marketing Management in Geographically Remote Industrial Clusters by George Tesar PDF

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

Marketing Management in Geographically Remote Industrial Clusters

Detail About Marketing Management in Geographically Remote Industrial Clusters PDF

  • Author : George Tesar
  • Publisher : World Scientific Publishing Company
  • Genre : Business & Economics
  • Total Pages : 528 pages
  • ISBN : 9814489824
  • PDF File Size : 40,9 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Marketing Management in Geographically Remote Industrial Clusters

Marketing Management in Geographically Remote Industrial Clusters
  • Publisher : World Scientific Publishing Company
  • File Size : 51,9 Mb
  • Release Date : 27 November 2012
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This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due

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This companion volume to the 'World Development Report 2009' comprises twenty papers authored by noted Asian scholars. These studies highlight how, throughout East Asia, spatial considerations have influenced Government policies