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Download the fantastic book titled Marketing Information Products and Services written by International Development Research Centre (Canada), available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Information Products and Services", which was released on 16 June 1999. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Marketing Information Products and Services by International Development Research Centre (Canada) PDF

Contributed articles presented at a workshop held in 1994.

Marketing Information Products and Services

Detail About Marketing Information Products and Services PDF

  • Author : International Development Research Centre (Canada)
  • Publisher : IDRC
  • Genre : Business & Economics
  • Total Pages : 483 pages
  • ISBN : 0889368171
  • PDF File Size : 39,7 Mb
  • Language : English
  • Rating : 1/5 from 1 reviews

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Marketing IT Products and Services

Marketing IT Products and Services
  • Publisher : CRC Press
  • File Size : 45,7 Mb
  • Release Date : 14 September 2009
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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers

Creating and Marketing New Products and Services

Creating and Marketing New Products and Services
  • Publisher : CRC Press
  • File Size : 21,8 Mb
  • Release Date : 11 April 2014
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It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and

The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services
  • Publisher : John Wiley & Sons
  • File Size : 22,6 Mb
  • Release Date : 04 March 2013
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This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing

Developing New Products and Services

Developing New Products and Services
  • Publisher : Business Expert Press
  • File Size : 32,5 Mb
  • Release Date : 14 October 2011
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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays

Marketing Your Service Business

Marketing Your Service Business
  • Publisher : Thorogood Publishing
  • File Size : 52,7 Mb
  • Release Date : 16 June 2024
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Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at

Sticky Branding

Sticky Branding
  • Publisher : Dundurn
  • File Size : 34,9 Mb
  • Release Date : 10 January 2015
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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as

From Products to Services

From Products to Services
  • Publisher : John Wiley & Sons
  • File Size : 23,5 Mb
  • Release Date : 06 August 2008
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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after

Business-to-Business Marketing

Business-to-Business Marketing
  • Publisher : SAGE
  • File Size : 40,9 Mb
  • Release Date : 29 March 2001
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Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine