Download the fantastic book titled Marketing for Nonprofit Organizations written by Stacy Landreth Grau, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing for Nonprofit Organizations", which was released on 23 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Nonprofit organizations genre.
Summary of Marketing for Nonprofit Organizations by Stacy Landreth Grau PDF
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--
Detail About Marketing for Nonprofit Organizations PDF
- Author : Stacy Landreth Grau
- Publisher : Oxford University Press, USA
- Genre : Nonprofit organizations
- Total Pages : 241 pages
- ISBN : 0190090804
- Release Date : 23 June 2024
- PDF File Size : 50,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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