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Download the fantastic book titled Marketing for Entrepreneurs and SMEs written by Maja Konečnik Ruzzier, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing for Entrepreneurs and SMEs", which was released on 29 November 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Marketing for Entrepreneurs and SMEs by Maja Konečnik Ruzzier PDF

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.

Marketing for Entrepreneurs and SMEs

Detail About Marketing for Entrepreneurs and SMEs PDF

  • Author : Maja Konečnik Ruzzier
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Total Pages : 257 pages
  • ISBN : 1781955972
  • PDF File Size : 44,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Marketing for Entrepreneurs and SMEs

Marketing for Entrepreneurs and SMEs
  • Publisher : Edward Elgar Publishing
  • File Size : 23,8 Mb
  • Release Date : 29 November 2013
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In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This

Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs
  • Publisher : Springer
  • File Size : 40,6 Mb
  • Release Date : 26 October 2015
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurship Marketing

Entrepreneurship Marketing
  • Publisher : Routledge
  • File Size : 47,9 Mb
  • Release Date : 02 December 2010
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Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a

Entrepreneurship Marketing

Entrepreneurship Marketing
  • Publisher : Routledge
  • File Size : 26,7 Mb
  • Release Date : 26 February 2020
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Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace.

Marketing and Entrepreneurship in SMEs

Marketing and Entrepreneurship in SMEs
  • Publisher : Financial Times/Prentice Hall
  • File Size : 42,6 Mb
  • Release Date : 16 June 1995
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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts

Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 51,5 Mb
  • Release Date : 31 July 2020
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This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent

Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs
  • Publisher : Springer
  • File Size : 24,6 Mb
  • Release Date : 26 October 2015
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Marketing for Entrepreneurs

Marketing for Entrepreneurs
  • Publisher : SAGE Publications, Incorporated
  • File Size : 51,6 Mb
  • Release Date : 16 September 2009
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What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances