Marketing and Smart Technologies Book [PDF] Download

Download the fantastic book titled Marketing and Smart Technologies written by José Luís Reis, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing and Smart Technologies", which was released on 29 March 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Technology & Engineering genre.

Summary of Marketing and Smart Technologies by José Luís Reis PDF

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


Detail About Marketing and Smart Technologies PDF

  • Author : José Luís Reis
  • Publisher : Springer Nature
  • Genre : Technology & Engineering
  • Total Pages : 709 pages
  • ISBN : 9811692688
  • PDF File Size : 17,8 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer Nature
  • File Size : 45,9 Mb
  • Release Date : 29 March 2022
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research

Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer Nature
  • File Size : 37,5 Mb
  • Release Date : 28 November 2019
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia,

Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer Nature
  • File Size : 52,5 Mb
  • Release Date : 09 March 2021
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal,

Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer Nature
  • File Size : 32,9 Mb
  • Release Date : 11 May 2023
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research

Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer Nature
  • File Size : 29,6 Mb
  • Release Date : 14 March 2022
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research

Smart Retailing

Smart Retailing
  • Publisher : Springer
  • File Size : 53,8 Mb
  • Release Date : 04 March 2019
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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is

Smart Technologies: Breakthroughs in Research and Practice

Smart Technologies: Breakthroughs in Research and Practice
  • Publisher : IGI Global
  • File Size : 45,8 Mb
  • Release Date : 19 June 2017
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Ongoing advancements in modern technology have led to significant developments with smart technologies. With the numerous applications available, it becomes imperative to conduct research and make further progress in this

Marketing and Smart Technologies

Marketing and Smart Technologies
  • Publisher : Springer
  • File Size : 54,8 Mb
  • Release Date : 30 May 2024
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU),

The Role of Smart Technologies in Decision Making

The Role of Smart Technologies in Decision Making
  • Publisher : Taylor & Francis
  • File Size : 27,6 Mb
  • Release Date : 20 October 2022
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This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and