Download the fantastic book titled Market leadership in niche segments of the aviation industry Customer integration and aircraft innovation by EMBRAER S A written by Philip Hofbauer, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Market leadership in niche segments of the aviation industry Customer integration and aircraft innovation by EMBRAER S A ", which was released on 12 April 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Market leadership in niche segments of the aviation industry Customer integration and aircraft innovation by EMBRAER S A by Philip Hofbauer PDF
Bachelor Thesis from the year 2006 in the subject Business economics - Operations Research, grade: 1,3, University of Applied Sciences Fulda, language: English, abstract: The thesis will examine how Embraer has gained a leading position in its market segment by matching product innovations to the demands of its customers, and how this position is likely to be defended in a highly-sensitive, capital-intense, hightechnology industry. Furthermore, the thesis will explore how decisions are made regarding the fleet composition of Embraer’s main customers and how their needs are integrated into Embraer’s business operations. The successful concepts of Embraer are primarily based on product families that can be offered for different markets. Thus, Embraer’s development and business practices can be critically evaluated with regard to other emerging nations, such as India and China, that will enter this or similar markets soon. As Embraer has different strategic business units in both civilian and defense markets, this thesis will focus primarily on the company’s operations in the commercial aircraft market. The second chapter of the thesis gives a short overview of the history of the aviation industry and its current situation. Chapter three shows the reader a detailed picture of particular markets and sub-markets where Embraer has operations, the state of the company, its products, and its history. The fourth chapter analyzes the primary market for Embraer, the forces of competition that occur in that market as well as the relationship between Embraer and competing stakeholders. The fifth and final chapter will describe how cost and other considerations shape airline fleet decisions, and how Embraer responds to the expectations of its main customers.
Detail About Market leadership in niche segments of the aviation industry Customer integration and aircraft innovation by EMBRAER S A PDF
- Author : Philip Hofbauer
- Publisher : GRIN Verlag
- Genre : Business & Economics
- Total Pages : 90 pages
- ISBN : 3668194041
- Release Date : 12 April 2016
- PDF File Size : 15,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Market leadership in niche segments of the aviation industry Customer integration and aircraft innovation by EMBRAER S A by Philip Hofbauer. This book is available in ePub and PDF format with a single click unlimited downloads.