Download the fantastic book titled Managing Media Firms and Industries written by Gregory Ferrell Lowe, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Managing Media Firms and Industries", which was released on 20 August 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Managing Media Firms and Industries by Gregory Ferrell Lowe PDF
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Detail About Managing Media Firms and Industries PDF
- Author : Gregory Ferrell Lowe
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 382 pages
- ISBN : 3319085158
- Release Date : 20 August 2015
- PDF File Size : 32,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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