Download the fantastic book titled The Stranger s Long Neck written by Gerry McGovern, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Stranger s Long Neck", which was released on 01 June 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Computers genre.
Summary of The Stranger s Long Neck by Gerry McGovern PDF
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Detail About The Stranger s Long Neck PDF
- Author : Gerry McGovern
- Publisher : A&C Black
- Genre : Computers
- Total Pages : 226 pages
- ISBN : 1408134292
- Release Date : 01 June 2010
- PDF File Size : 43,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of The Stranger s Long Neck by Gerry McGovern. This book is available in ePub and PDF format with a single click unlimited downloads.