Download the fantastic book titled Lean Rapid and Profitable New Product Development written by Robert G. Cooper, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Lean Rapid and Profitable New Product Development", which was released on 06 March 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Lean Rapid and Profitable New Product Development by Robert G. Cooper PDF
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Detail About Lean Rapid and Profitable New Product Development PDF
- Author : Robert G. Cooper
- Publisher : Stage-Gate International
- Genre : Business & Economics
- Total Pages : 216 pages
- ISBN : 1439224609
- Release Date : 06 March 2009
- PDF File Size : 10,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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