Download the fantastic book titled Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Internet Mercenaries and Viral Marketing The Case of Chinese Social Media", which was released on 30 September 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Internet Mercenaries and Viral Marketing The Case of Chinese Social Media by Wu, Mei PDF
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Detail About Internet Mercenaries and Viral Marketing The Case of Chinese Social Media PDF
- Author : Wu, Mei
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 326 pages
- ISBN : 1466645792
- Release Date : 30 September 2013
- PDF File Size : 15,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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