Download the fantastic book titled International Business Strategy written by Alain Verbeke, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "International Business Strategy", which was released on 07 March 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of International Business Strategy by Alain Verbeke PDF
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Detail About International Business Strategy PDF
- Author : Alain Verbeke
- Publisher : Cambridge University Press
- Genre : Business & Economics
- Total Pages : 615 pages
- ISBN : 1107355273
- Release Date : 07 March 2013
- PDF File Size : 44,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of International Business Strategy by Alain Verbeke. This book is available in ePub and PDF format with a single click unlimited downloads.