Download the fantastic book titled Intercultural Differences of Customer Emotions in Service Encounters written by Pirmin Seßler, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Intercultural Differences of Customer Emotions in Service Encounters", which was released on 01 September 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of Intercultural Differences of Customer Emotions in Service Encounters by Pirmin Seßler PDF
Bachelor Thesis from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,3, Catholic University Eichstätt-Ingolstadt, language: English, abstract: The thesis is structured as follows: In a first step, the basics of services marketing are presented and the distinguished characteristics of services are addressed. Consequently, service encounters are introduced as the first building block of this thesis. In addition, the fundamentals of emotions and culture are outlined. Subsequently, chapter 3 deals with the relevance of emotions and culture in service encounters. In the following, the interplay between culture and emotion is brought to the fore by presenting the three main approaches concerning this matter. Subsequently, the perspective is narrowed down on the cultural dimension of Individualism/Collectivism and its influence on emotions (chapter 4). The compiled results from this approach are then employed to deduce implications for the management of services in general and concrete consequences for service staff in particular (chapter 5). Ultimately, main findings are summarized, an outlook is given and suggestions for further research opportunities into this domain are suggested.
Detail About Intercultural Differences of Customer Emotions in Service Encounters PDF
- Author : Pirmin Seßler
- Publisher : GRIN Verlag
- Genre :
- Total Pages : 81 pages
- ISBN : 3640424735
- Release Date : 01 September 2009
- PDF File Size : 21,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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