Download the fantastic book titled Innovation Management written by Keith Goffin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Innovation Management", which was released on 04 November 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Innovation Management by Keith Goffin PDF
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website
Detail About Innovation Management PDF
- Author : Keith Goffin
- Publisher : Red Globe Press
- Genre : Business & Economics
- Total Pages : 0 pages
- ISBN : 1137373431
- Release Date : 04 November 2016
- PDF File Size : 42,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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