Download the fantastic book titled Individuals in Mass Media Organizations written by James S. Ettema, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Individuals in Mass Media Organizations", which was released on 17 June 1982. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Individuals in Mass Media Organizations by James S. Ettema PDF
Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
Detail About Individuals in Mass Media Organizations PDF
- Author : James S. Ettema
- Publisher : SAGE Publications, Incorporated
- Genre : Language Arts & Disciplines
- Total Pages : 272 pages
- ISBN :
- Release Date : 17 June 1982
- PDF File Size : 51,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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