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Download the fantastic book titled Impacts of Online Advertising on Business Performance written by Semerádová, Tereza, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Impacts of Online Advertising on Business Performance", which was released on 22 November 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Impacts of Online Advertising on Business Performance by Semerádová, Tereza PDF

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Impacts of Online Advertising on Business Performance

Detail About Impacts of Online Advertising on Business Performance PDF

  • Author : Semerádová, Tereza
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Total Pages : 262 pages
  • ISBN : 1799816206
  • PDF File Size : 44,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Impacts of Online Advertising on Business Performance

Impacts of Online Advertising on Business Performance
  • Publisher : IGI Global
  • File Size : 23,6 Mb
  • Release Date : 22 November 2019
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Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand

Advanced Digital Marketing Strategies in a Data-Driven Era

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  • Release Date : 25 June 2021
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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The

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Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in

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Innovations in Digital Branding and Content Marketing
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  • File Size : 55,6 Mb
  • Release Date : 25 September 2020
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In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an

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This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the

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  • File Size : 44,8 Mb
  • Release Date : 20 March 2013
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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of

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This book covers a variety of topics in the field of industrial engineering, with a special focus on research and industrial applications aimed at both improving quality of processes and

Digital and Social Media Marketing

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  • Publisher : Springer Nature
  • File Size : 27,6 Mb
  • Release Date : 11 November 2019
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world.