Download the fantastic book titled How to Get to Great Ideas written by Dave Birss, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "How to Get to Great Ideas", which was released on 02 April 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of How to Get to Great Ideas by Dave Birss PDF
Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Detail About How to Get to Great Ideas PDF
- Author : Dave Birss
- Publisher : Nicholas Brealey
- Genre : Business & Economics
- Total Pages : 224 pages
- ISBN : 1473692172
- Release Date : 02 April 2019
- PDF File Size : 20,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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