Download the fantastic book titled HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt written by Harvard Business Review, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt ", which was released on 12 March 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt by Harvard Business Review PDF
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Detail About HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt PDF
- Author : Harvard Business Review
- Publisher : Harvard Business Review Press
- Genre : Business & Economics
- Total Pages : 217 pages
- ISBN : 1422191524
- Release Date : 12 March 2013
- PDF File Size : 37,9 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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