Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book [PDF] Download

Download the fantastic book titled Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy", which was released on 26 October 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by Carvalho, Luísa Cagica PDF

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.


Detail About Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy PDF

  • Author : Carvalho, Luísa Cagica
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Total Pages : 609 pages
  • ISBN : 1522563083
  • PDF File Size : 21,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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