Download the fantastic book titled Handbook of Integrated CSR Communication written by Sandra Diehl, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Handbook of Integrated CSR Communication", which was released on 29 December 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Handbook of Integrated CSR Communication by Sandra Diehl PDF
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Detail About Handbook of Integrated CSR Communication PDF
- Author : Sandra Diehl
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 501 pages
- ISBN : 3319447009
- Release Date : 29 December 2016
- PDF File Size : 13,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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