Download the fantastic book titled H2H Marketing written by Philip Kotler, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "H2H Marketing", which was released on 18 July 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of H2H Marketing by Philip Kotler PDF
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Detail About H2H Marketing PDF
- Author : Philip Kotler
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 222 pages
- ISBN : 3031223934
- Release Date : 18 July 2023
- PDF File Size : 19,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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