George Gallup in Hollywood Book [PDF] Download

• Publisher : Columbia University Press
• File Size : 22,5 Mb
• Release Date : 02 June 2024

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to

• Publisher : Columbia University Press
• File Size : 37,8 Mb
• Release Date : 07 November 2006

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when

• Publisher : Manchester University Press
• File Size : 53,5 Mb
• Release Date : 03 May 2002

This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on

• Publisher : Univ of California Press
• File Size : 46,5 Mb
• Release Date : 20 February 2024

This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the

• Publisher : Unknown Publisher
• File Size : 32,9 Mb
• Release Date : 02 June 1971

• Publisher : Routledge
• File Size : 30,6 Mb
• Release Date : 01 March 2013

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election—

• Publisher : Bloomsbury Publishing USA
• File Size : 41,9 Mb
• Release Date : 28 December 2017

Between 1946 and 1964 seventy-five million babies were born, dwarfing the generations that preceded and succeeded them. At each stage of its life-cycle, the baby boom's great size has dictated the terms

• Publisher : University of Chicago Press
• File Size : 28,8 Mb
• Release Date : 26 November 2021

Introduction: Birth of a Public -- President in the Maelstrom: FDR as Public Opinion Theorist -- Twisted Populism: Pollsters and Delusions of Citizenship -- A Consuming Public: The Strange and

• Publisher : Bloomsbury Publishing
• File Size : 28,5 Mb
• Release Date : 25 July 2019

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts?

• Publisher : SAGE
• File Size : 35,9 Mb
• Release Date : 12 September 2008

Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the issues