Download the fantastic book titled Gaining Influence in Public Relations written by Bruce K. Berger, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Gaining Influence in Public Relations", which was released on 15 August 2006. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Gaining Influence in Public Relations by Bruce K. Berger PDF
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Detail About Gaining Influence in Public Relations PDF
- Author : Bruce K. Berger
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 288 pages
- ISBN : 1135605300
- Release Date : 15 August 2006
- PDF File Size : 11,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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