Never Use Futura Book [PDF] Download

Download the fantastic book titled Never Use Futura written by Douglas Thomas, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Never Use Futura", which was released on 31 October 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Design genre.

Summary of Never Use Futura by Douglas Thomas PDF

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.


Detail About Never Use Futura PDF

  • Author : Douglas Thomas
  • Publisher : Chronicle Books
  • Genre : Design
  • Total Pages : 209 pages
  • ISBN : 1616896663
  • PDF File Size : 55,5 Mb
  • Language : English
  • Rating : 5/5 from 1 reviews

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Never Use Futura

Never Use Futura
  • Publisher : Chronicle Books
  • File Size : 50,5 Mb
  • Release Date : 31 October 2017
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It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's

Futura

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  • Release Date : 28 October 2020
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The most in-depth and comprehensive survey of the life and career of one of the pioneering artists of the original graffiti generation. Having forged his graphic style painting subways in

Futura

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  • Publisher : Laurence King Publishing
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This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From

Futura-isms

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  • File Size : 30,8 Mb
  • Release Date : 09 February 2021
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"A collection of fascinating quotations from the legendary artist and graffiti pioneer"--

Libre Futura

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  • Publisher : Trafford Publishing
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Libre Futura compiles the complete poetry of Gabriel Garibay from 1982 to 2008. Garibay's poetry discovers a kind of forgotten ancestral meaning of words and their magical rebirth. Love is power, rebellion,

Futura 2000

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  • Release Date : 16 June 2024
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From the 1980s until today, including backstage images of the artist at work through the decades and his artworks. Catherine Carrie, who photographed Futura and the family over the course

Futura: the Art of R. Black

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  • Release Date : 16 June 2024
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Sparkling as polished chrome, slick as oiled leather, hard as a scorned woman's stare, the poster art of Rich Black is renowned for its elegant line, razor-sharp design and dark