Download the fantastic book titled Never Use Futura written by Douglas Thomas, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Never Use Futura", which was released on 31 October 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Design genre.
Summary of Never Use Futura by Douglas Thomas PDF
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Detail About Never Use Futura PDF
- Author : Douglas Thomas
- Publisher : Chronicle Books
- Genre : Design
- Total Pages : 209 pages
- ISBN : 1616896663
- Release Date : 31 October 2017
- PDF File Size : 55,5 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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