Download the fantastic book titled Franchising Dreams written by Peter M. Birkeland, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Franchising Dreams", which was released on 01 April 2004. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Franchising Dreams by Peter M. Birkeland PDF
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.
Detail About Franchising Dreams PDF
- Author : Peter M. Birkeland
- Publisher : University of Chicago Press
- Genre : Business & Economics
- Total Pages : 564 pages
- ISBN : 9780226051918
- Release Date : 01 April 2004
- PDF File Size : 9,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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