Download the fantastic book titled Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Firm Competitive Advantage Through Relationship Management", which was released on 25 March 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Firm Competitive Advantage Through Relationship Management by Bartosz Deszczyński PDF
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Detail About Firm Competitive Advantage Through Relationship Management PDF
- Author : Bartosz Deszczyński
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 294 pages
- ISBN : 3030673383
- Release Date : 25 March 2021
- PDF File Size : 40,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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