Feminist Perspectives on Advertising Book [PDF] Download

Download the fantastic book titled Feminist Perspectives on Advertising written by Kim Golombisky, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Feminist Perspectives on Advertising", which was released on 29 November 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.

Summary of Feminist Perspectives on Advertising by Kim Golombisky PDF

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.


Detail About Feminist Perspectives on Advertising PDF

  • Author : Kim Golombisky
  • Publisher : Rowman & Littlefield
  • Genre : Language Arts & Disciplines
  • Total Pages : 397 pages
  • ISBN : 1498528333
  • PDF File Size : 40,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Feminist Perspectives on Advertising

Feminist Perspectives on Advertising
  • Publisher : Rowman & Littlefield
  • File Size : 50,7 Mb
  • Release Date : 29 November 2018
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This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare

Marketing and Feminism

Marketing and Feminism
  • Publisher : Routledge
  • File Size : 33,6 Mb
  • Release Date : 05 November 2013
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women

Advertising and Popular Culture

Advertising and Popular Culture
  • Publisher : SAGE
  • File Size : 50,8 Mb
  • Release Date : 23 January 1996
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Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with

Feminist Perspectives on Eating Disorders

Feminist Perspectives on Eating Disorders
  • Publisher : Guilford Press
  • File Size : 29,7 Mb
  • Release Date : 01 October 1996
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Advancing the literature on a critical topic, this important new work illuminates the relationship between the anguish of eating disorder sufferers and the problems of ordinary women. The book covers

Feminists, Feminisms, and Advertising

Feminists, Feminisms, and Advertising
  • Publisher : Lexington Books
  • File Size : 54,8 Mb
  • Release Date : 16 October 2017
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This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity,

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism
  • Publisher : Routledge
  • File Size : 47,8 Mb
  • Release Date : 25 February 2022
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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism
  • Publisher : Unknown Publisher
  • File Size : 47,5 Mb
  • Release Date : 16 June 2024
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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years

Feminist Perspectives on Tort Law

Feminist Perspectives on Tort Law
  • Publisher : Routledge
  • File Size : 53,8 Mb
  • Release Date : 16 June 2024
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Feminist Perspectives on Tort brings together acknowledged experts in these two areas to pursue a distinctly feminist approach to the major areas of tort law.

Measuring Up

Measuring Up
  • Publisher : University of Pennsylvania Press
  • File Size : 34,5 Mb
  • Release Date : 01 March 2013
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The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a

Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research
  • Publisher : Routledge
  • File Size : 42,6 Mb
  • Release Date : 03 October 2018
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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of