Download the fantastic book titled Fashion Marketing written by Tony Hines, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Fashion Marketing", which was released on 07 February 2007. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Fashion Marketing by Tony Hines PDF
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Detail About Fashion Marketing PDF
- Author : Tony Hines
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 350 pages
- ISBN : 1136403531
- Release Date : 07 February 2007
- PDF File Size : 54,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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