Fashion Brands Book [PDF] Download

• Publisher : Kogan Page Publishers
• File Size : 29,6 Mb
• Release Date : 28 May 2024

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

• Publisher : Kogan Page Publishers
• File Size : 22,7 Mb
• Release Date : 03 September 2008

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the

• Publisher : Springer
• File Size : 53,6 Mb
• Release Date : 21 June 2018

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed

• Publisher : Routledge
• File Size : 22,6 Mb
• Release Date : 19 February 2020

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools

• Publisher : Springer Nature
• File Size : 36,5 Mb
• Release Date : 18 June 2020

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis

• Publisher : IGI Global
• File Size : 34,5 Mb
• Release Date : 31 October 2017

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success

• Publisher : Intellect (UK)
• File Size : 42,7 Mb
• Release Date : 28 May 2024

Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning

• Publisher : Kogan Page Publishers
• File Size : 27,6 Mb
• Release Date : 03 October 2012

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the

• Publisher : Bloomsbury Publishing
• File Size : 25,7 Mb
• Release Date : 20 October 2022

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to

• Publisher : GRIN Verlag
• File Size : 20,7 Mb
• Release Date : 23 August 2021

Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, AMD Akademie Mode & Design GmbH (Fresenius University), language: English, abstract: This thesis aims