Download the fantastic book titled Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Exploring the Rise of Fandom in Contemporary Consumer Culture", which was released on 31 October 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Exploring the Rise of Fandom in Contemporary Consumer Culture by Lu Wang, Cheng PDF
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Detail About Exploring the Rise of Fandom in Contemporary Consumer Culture PDF
- Author : Lu Wang, Cheng
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 300 pages
- ISBN : 1522532218
- Release Date : 31 October 2017
- PDF File Size : 12,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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