Download the fantastic book titled Event Management for the Tourism and Hospitality Industries written by Bonita M. Kolb, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Event Management for the Tourism and Hospitality Industries", which was released on 29 July 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Event Management for the Tourism and Hospitality Industries by Bonita M. Kolb PDF
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Detail About Event Management for the Tourism and Hospitality Industries PDF
- Author : Bonita M. Kolb
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 147 pages
- ISBN : 1000415279
- Release Date : 29 July 2021
- PDF File Size : 42,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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