Download the fantastic book titled Essentials of Marketing Management written by Geoffrey Lancaster, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Essentials of Marketing Management", which was released on 24 August 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Essentials of Marketing Management by Geoffrey Lancaster PDF
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Detail About Essentials of Marketing Management PDF
- Author : Geoffrey Lancaster
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 784 pages
- ISBN : 1351709070
- Release Date : 24 August 2017
- PDF File Size : 10,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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