Download the fantastic book titled Essentials of Business Research Methods written by Joseph F. Hair, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Essentials of Business Research Methods", which was released on 18 May 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Essentials of Business Research Methods by Joseph F. Hair PDF
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Detail About Essentials of Business Research Methods PDF
- Author : Joseph F. Hair
- Publisher : M.E. Sharpe
- Genre : Business & Economics
- Total Pages : 498 pages
- ISBN : 0765630656
- Release Date : 18 May 2015
- PDF File Size : 12,9 Mb
- Language : English
- Rating : 3.5/5 from 3 reviews
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